Madame Tussauds - Chamber of Horrors
Client: Eddie Saul Creative / MDM Create
Project: Chamber of Horrors – Concept Design
Categories: 3D Design / VR / Illustration
Date: February 2022
In late 2021 we were asked by Eddie Saul at MDM Create to assist with the concept design for the reinstated Chamber of Horrors experience at Madame Tussauds London, which had been previously replaced in 2016 with the Sherlock Holmes Experience.
Working closely with Eddie throughout the concept stages, we created early illustrations and floorplans to map out the experience and think about positions for the various wax works to be introduced. We then went on to create a full 3D design of the experience, including flythrough animations which was then used as reference during the build carried out by Merlin’s Studios North creative team.
Being huge fans of both horror themes and the original experience, this was a fantastic project to be involved in.






























